Establish a new glass brand in the ancillary cannabis product market. Develop a unique value proposition with an easy to market identity that fosters conversation and organic growth. Tank Glass had developed a product prototype, but needed to refine and pair it with a brand identity, voice, marketing strategy, and website. On top of this, they needed a robust B2B portal that could take wholesale orders and manage relationships with vendors.
- Branding & Identity
- E-Commerce Website
- Digital Strategy
- Content Direction
- Sales CRM
- Social Media
Insights + Our Solutions
Seeing as most traffic would be mobile, we needed a simple, yet intuitive mobile-optimized website that would both educate and convert, as well as handle wholesale ordering.
We put their customers at the center of our creative process, then developed a three-pronged approach to increase sales - 1. develop a funny and relatable company figure, 2. strategically advertise on low cost, high return networks, and 3. create a web experience that builds brand trust, educates, and maximizes AOV through upsales and marketing tools.
Quality over Quantity
With a limited marketing budget, we had to think smarter. Instead of advertising on dozens of networks, we decided to focus on a few, large outlets we knew would return big.
The few networks we focused on yielded over 10 million views in just three months
Increase in Revenue
Through strategically implemented tools (pop-ups, upsales, giveaways, coupon codes, etc.) Tank Glass was able to increase and sustain growth.
We redesigned their packaging using custom corrugated inserts that cut packing time in half, breakages by 80%, and overall packaging cost by 20%.
Tank Glass social accounts saw a cumulative increase of 30,000 IG followers, fb likes, and email subscribers, with 3x more engagement following.