Santa Cruz Naturals
Develop a web solution that allows Santa Cruz Naturals to engage and communicate with their customers and the community. As a dispensary that takes pride in its ethically sourced products, its welcoming environment, and its involvement in the community, Santa Cruz Naturals needed an informational website that displayed their event schedule, highlighted local cannabis news, and gave company updates. The solution needed to be elegant on the front end with a simple back end, allowing for easy addition of new pages/ updates.
- Digital Strategy
Insights + Our Solutions
Santa Cruz Naturals is a well known dispensary in California with an existing customer base. What they needed was a platform to engage + update this audience.
We built a simple yet intuitive website with features that would engage their customers - an interactive calendar, a searchable menu, and a blog. The solution also incorporated an easy-to-use back end that allowed the owner to add updates, blog posts, and make changes on the fly.
Engage with customers
Social proof is a huge driving factor for new + repeat business, so we added a review section as well as a module to display customer photos on their website.
Shortly after project completion, BBC news covered SCN in a story due to "how nice the website was".
Avg Time on Site Increase
With a streamlined layout, more content on the site, as well as the ability to easily add more, visitors began spending more time on the site.
Increase in Email Sign Ups
After optimizing for mobile and creating an engaging optin, more visitors were joining the email list allowing for further promotion possibilities.
Bounce Rate Decrease
Due to a cleaner, faster web experience, not only did we see more page views per visitor, but the bounce rate also greatly decreased.